We’ve reviewed hundreds of logos from local food brands and clothing labels to startups about to launch their first product. And honestly? The one thing that holds most of them back isn’t the color, isn’t the layout.
It’s the font.
Not because they’re ugly. But because so much potential gets wasted from one wrong typographic choice. Here are the three mistakes we see most often.
Have you ever seen three completely different brands, different industries, different vibes, using the exact same font? We have. All the time.
Fonts like Montserrat, Poppins, or Raleway are solid choices. But because everyone uses them, your logo starts to disappear into the crowd. People don’t remember your brand, they just remember “that logo that looks like every other logo.”
The fix: Look for fonts with a stronger personality that are still highly readable. You don’t need something weird, you just need something that’s yours. At Burntilldead, our fonts are designed to give brands a real identity, not just fill space.
“To make it more dynamic”, that’s what most people say before they mix three different fonts into one logo.
The result? Visual chaos. The eye doesn’t know where to look. The logo ends up feeling busy and unpolished.
Here’s a simple rule: stick to two fonts max in any visual identity. One for your display or headline, one for supporting text. And make sure they have clear contrast, don’t pair two fonts that look similar but aren’t the same. That just looks like a mistake.
The fix: Pick one strong anchor font, then find a companion that complements it — not one that competes with it.
Your logo lives in a lot of places — business cards, favicons, stickers, merchandise. And a font that looks stunning at 1000px can completely fall apart when it’s scaled down.
This happens a lot with fonts that have decorative details or very thin strokes. Shrink them down and the details disappear, leaving your logo looking like a blurry blob.
The fix: Always test your font at small sizes before committing. A great logo font stays readable and recognizable at every size. When in doubt, go for fonts that are designed to be versatile — strong at display size, still clean when small.
Typography isn’t just about aesthetics, it’s about how people feel about your brand. The right font can make a local brand look just as sharp and confident as an international one.
If you’re looking for fonts with real character — versatile, distinctive, and built for branding — you know where to find us. 👀
Explore our full collection at burntilldead.studio and find the font that actually fits your brand’s vision.
