When it comes to branding, fonts are more than just visual elements—they’re the voice of your brand. The right font can create a strong first impression, support your message, and make your brand more memorable. If you're not sure how to pick the right font, here are 7 simple tips to help you choose one that truly stands out!
1. Understand Your Brand Personality
Before picking a font, think about your brand’s personality. Is it elegant, fun, professional, or modern? The right font should reflect that. For example, a luxury brand might suit a elegant serif font, while a modern or tech brand might look better with a clean sans-serif style.
2. Choose Fonts That Are Easy to Read
A unique font is great, but don’t sacrifice readability. Avoid overly decorative fonts for long texts or important information. Instead, go for fonts with clean and clear letterforms that are easy to read both on screen and in print.
3. Mix Fonts Wisely for Visual Contrast
Using 2–3 fonts can make your design more attractive—if done right. Try one font for headings and another for body text. Just make sure they contrast well but still look good together. Too many fonts can make your brand look messy or unprofessional.
4. Make Sure the Font Works on All Screens
Your font should look good on all devices, from desktops to smartphones. Check if it’s still readable at smaller sizes. A strong brand should look consistent and appealing across all platforms.
5. Pick a Unique but Relevant Font
Eye-catching fonts usually have something special—maybe the shape, spacing, or overall vibe. But don’t go too weird. Your font should still match your brand’s industry and message. If it’s too quirky, it might confuse your audience.
6. Avoid Overused Fonts
Try not to use fonts that everyone else is using. Common fonts can make your brand look generic. For a more unique feel, consider buying premium fonts or even using a custom-made font. Free fonts can work, but they often lack originality.
7. Test the Font in Real Design
Before you decide, test your font in actual designs—like logo mockups, social media posts, or website headers. Sometimes a font looks great on its own, but doesn’t work well in real branding situations. Try different layouts to see what fits best.
Choosing the right font isn’t just about what looks cool—it’s about building a visual identity that matches your brand. With these 7 tips, you’ll be able to find a font that’s not just eye-catching, but also perfect for telling your brand’s story.
Need inspiration? Check out our font collection—full of premium and creative fonts. Still unsure or want a custom font for your brand? Contact us at eric@burntilldead.net