Choosing The Right Font for Your Logo: Serif vs Sans Serif

When creating a brand, choosing the right logo is super important. Why? Because your logo is the face of your brand, and the font you pick can say a lot about your vibe. But with so many fonts out there, how do you decide? One of the key decisions is choosing between serif and sans-serif fonts. Let’s break it down in a simple way!

Serif fonts have little “feet” or strokes at the ends of letters. Think of Times New Roman, Garamond, or Georgia. At Burntilldead, we have some great serif fonts like Basthan, Emirola, and Sociolla.

• Looks sophisticated and timeless
• Gives off a sense of tradition and trust
• Works great for luxury brands, law firms, and high-end products

Serif fonts are often associated with classic print media, such as books and newspapers, making them an excellent choice for brands that want to exude authority and credibility. The added strokes give a sense of structure and make text easier to read in long-form content.

• If you want a classy, professional, or historical feel
• Perfect for brands in fashion, publishing, finance, or luxury goods

Sans-serif fonts don’t have the extra strokes. They look clean, simple, and fresh—like Helvetica, Montserrat, or Futura. At Burntilldead, we have awesome sans-serif fonts like Borney, Kondenton, and Brodish.

• Looks modern and sleek
• Feels friendly and approachable
• Works well for tech companies, startups, and casual brands

Sans-serif fonts are often used in digital spaces because of their clean and simple design, making them easy to read on screens. Their lack of decorative strokes gives them a fresh, no-nonsense appeal that resonates with younger and more dynamic audiences.

• If you want a clean, contemporary, and minimal design
• Best for tech brands, social media platforms, startups, or casual brands

• Serif, if you want to look professional, elegant, or high-end
• Sans-Serif, if you want a modern, approachable, and clean vibe
• Want something unique? Mix both!

• First, think about your brand personality—does it feel formal or fun?
• Test different fonts and see what fits best
• Keep it readable—your logo should be clear at any size!

Note: Your font choice sets the tone for your brand, so pick one that truly represents your style.