Gen Z isn’t just about viral TikToks and aesthetic feeds—they also have a strong eye for design. From bold Instagram graphics to clean Notion pages, the fonts they choose speak volumes. But what kind of fonts are actually popular with Gen Z right now?
Let’s dive into the type styles Gen Z loves and why they’re so into them.
Gen Z is all about expressing identity, standing out, and breaking rules—and their font choices reflect that. Here’s what they usually go for:
1. Groovy Retro Fonts
Fonts inspired by the 70s and early 2000s are making a big comeback. They bring nostalgia—but with a modern edge.
Try: The Pasta – retro serif typeface. Inspired by 70’s design styles, a good decade where we saw many calm colors with groovy, bold, Stylish & 3 Dimensional logo display. The font really bring a good statement for your logo design and can be the image of a design.
2. Chunky Rounded Sans Serifs
These fonts are friendly, playful, and perfect for branding Gen Z products—from skincare to streetwear.
Try: Glofium – a bold and chunky typeface that’s super fun to use and easy to read. It comes with 2 styles: Regular dan Italic, so you can mix things up and keep your design looking fresh. This font have characterize of warm, friendly and impossible to ignore. If you’re working on a poster, branding project, social media post, poster, big headlines, product packaging or just want your words to stand out, Glofium got your back! The shapes are thick, rounded and friendly – making your text look bold but still super easy to read.
3. Handwritten or Doodle Fonts
Gen Z loves authenticity, and handwritten fonts give that personal, casual touch. Great for content that feels real, relatable, and human.
Try: Surfoul – a handpainted brush font that brings the spirit of summer right into your designs! this font is perfect for anyone looking to add a personal and energetic touch to their creative work. With bold strokes and a naturally expressive flow, Surfoul captures the carefree vibe of beach days, surfboards, and endless sunshine. Designed to feel spontaneous yet smooth, whether you’re working on branding, posters, or Instagram quotes, Surfoul brings that warm, playful character you need. Perfect for summer posters, travel blogs, beachwear brands, social media graphics, event promos, product packaging, and anything that needs a splash of tropical soul.
4. Minimalist Clean Fonts
For those who love “that girl” or “clean aesthetic” looks, minimalist sans serif fonts are the go-to. They’re sleek, versatile, and super aesthetic on planners, portfolios, or lifestyle blogs.
Try: Ragelo – a sleek and stylish display font that combines modern elegance with a minimalist touch. If you love clean lines and contemporary vibes, this font is made for you! Ragelo is an elegant font family with 3 weight variations: Light, Regular, and Bold. It also comes with alternates and ligatures, so you can customize it however you like and add extra aesthetic value to your design. Perfect for logos, magazines, product design, social media, business branding, editorials, fashion, packaging, and luxury brands.
5. Experimental Display Fonts
Gen Z isn’t afraid to be weird—and that includes fonts. Unique, artsy, and sometimes a little extra, these fonts are perfect for editorial posters and bold content.
Try: Liquify – where letters appear to flow and dance like water. Liquify captivating style of typography that mimic the appearance and behavior of liquids. This typeface feature characters that seem to flow, drip, or undulate, creating a dynamic and fluid visual effect. Making it perfect for the design that aim to convey energy and creativity. The smooth shape and create sense of harmony, allowing your text to blend seamlessly. Ideal for branding, event invitation, artistic project, and other design project with theme of innovation, playful, and creativity.
For Gen Z, design isn’t just decoration—it’s communication. They grew up online, where visual storytelling is everything. Fonts help:
Whether they’re posting on TikTok or designing a digital zine, Gen Z knows: the right font changes everything.
If you're a designer targeting Gen Z, your font choices really matter. Choose typefaces that are bold, expressive, nostalgic, or totally out-of-the-box. Gen Z wants fonts that feel fresh, creative, and real—just like them.
Want Gen Z-ready fonts?
Explore the full collection at Burntilldead Studio and find typefaces that click with the new generation.
