design trends

Chinese typography is more diverse than many designers realize. From elegant Songti and modern Heiti to artistic Kaiti and traditional Fangsong, each Chinese font style has its own history, personality, and design purpose. In this article, we explore the beauty of Chinese typography and how these styles influence modern branding, editorial, and graphic

More brands are moving away from symbols and embracing typography as their core identity. From logotypes to ligatures, this article explores how type has become the brand itself.

Modern design often feels familiar, safe, and strangely repetitive. From branding to typography, visual choices seem to blur together, shaped by trends, algorithms, and market expectations. This article reflects on why everything looks the same today—and why noticing it is not a failure of creativity, but awareness.